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Yormark likened the current state of conference realignment and expansion to a game of chess. Yormark said the early negotiations are not connected to Texas and Oklahoma being in active discussions with the Big 12 to bolt the conference early for the Southeastern Conference.

So I'm anxious to see where we can take the future with both of them." But I want great marketing partners that want to help build our business, and I don't think there's any better than ESPN and Fox to do that. "That's a big part of that partnership for me moving forward, in addition to all the other things that we benefit from. "In theory, I want partners that help us glamourize, market and promote the Big 12 and all our member institutions," Yormark said. Yormark said the Big 12 would not become a media rights "free agent." If the Big 12 is unable to strike a deal for an extension with ESPN and Fox during the early negotiation window, the conference and media partners will fall back to the current agreement, which states there will be an exclusive window in February 2024. The early talks could allow the Big 12 to get a tangible idea of what future revenue figures will be for its current members, future members and any potential additional members.

The Big 12's current deal runs through the 2024 football season. The conversations come more than a year and a half before the Big 12's current television contract calls for a formal, exclusive negotiating window with both ESPN and Fox. My gut tells me that both Fox and ESPN would like to do that, but I'll know for sure once I meet with Fox in the next week." Obviously, these are conversations to explore is it in everyone's interest to go early, to gain clarity. I'll be meeting with Fox in the next week to kind of gauge their interest. I think we're very aligned and like-minded in where we want to go in the future. Yormark said Wednesday those talks are going well. The Big 12 announced last month it had opened early negotiations with ESPN and Fox to "explore an accelerated extension of its current agreements." They're ready."īearcats to Big 12 'It happened very quickly': How Cincinnati became the newest member of the Big 12 Big 12 television contract negotiations with ESPN, Fox

Bob Bowlsby did an incredible job inviting and welcoming Cincinnati into the Big 12. "I'm truly impressed with the facilities, the people, the architecture. "This is my first time back," Yormark said. 'Truly impressed with the facilities, the people, the architecture' Yormark will be at BYU Saturday for its football game against Baylor, followed by Houston on Monday and then a trip to UCF.īut Wednesday was all about the Bearcats. His next stops are the other three soon-to-be Big 12 member schools, Brigham Young University, University of Houston and University of Central Florida. "When I took the job, I told the board one of the things I need to do in my first month is immerse myself into the campus life, if you will," he said.Ĭincinnati was stop No. On Wednesday, Yormark made his way back onto the UC campus as part of what he called his "listening tour." Yormark visited and applied to Cincinnati before ultimately graduating from Indiana University in 1988. It had been more than three decades since new Big 12 commissioner Brett Yormark visited the University of Cincinnati campus.